Web & SEO

Schema Markup Generator — Free 2026

Generate JSON-LD structured data for rich search results. Supports Organization, LocalBusiness, Article, Product, FAQ, and HowTo schemas.

Schema Type

JSON-LD Output

How It Works

Choose a schema type
Fill in the fields
Copy the JSON-LD

Understanding Schema Markup for SEO

Schema markup is structured data that tells search engines exactly what your content means, not just what it says. By adding JSON-LD (JavaScript Object Notation for Linked Data) to your pages, you enable Google, Bing, and other search engines to display rich results — enhanced search listings with star ratings, prices, FAQ accordions, how-to steps, and more. Rich results significantly improve click-through rates and visibility.

Choosing the Right Schema Type

Organization provides search engines with your company name, logo, contact information, and social profiles. LocalBusiness extends this with address, hours, and geographic coordinates for local SEO and Google Maps. Article is essential for blogs and news sites, enabling enhanced listings with publish dates and author information. Product enables pricing, availability, and review data in shopping search results.

FAQ and HowTo Rich Results

FAQPage schema generates expandable question-and-answer dropdowns directly in search results, dramatically increasing your organic real estate. HowTo schema can trigger step-by-step rich snippets with images and estimated time. Both are excellent for content marketing and can be combined with other schema types on the same page. For optimizing your page titles and descriptions, try our meta tag generator, and use the slug generator for clean URLs.

Validation and Testing

Always validate your structured data before deploying. Google's Rich Results Test shows which rich result types your schema is eligible for. The Schema Markup Validator (schema.org) checks syntax and required properties. Common errors include missing required fields, invalid date formats, and incorrect nesting of objects.

Frequently Asked Questions

What is schema markup?

Schema markup is structured data vocabulary (from schema.org) that helps search engines understand your page content. When added as JSON-LD in your HTML head, it can enable rich snippets in search results such as star ratings, FAQ dropdowns, recipe cards, and event details.

What is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It is added as a script tag in your HTML head section and does not affect the visible page content. It is easier to implement and maintain than microdata or RDFa alternatives.

Which schema types improve SEO the most?

FAQPage schema can generate accordion-style rich results in Google. Article and Product schemas enable enhanced search listings with dates, images, and prices. LocalBusiness schema helps with local SEO and Google Maps visibility. HowTo schema can trigger step-by-step rich snippets.

Where do I paste the generated schema code?

Paste the generated JSON-LD code inside a script tag with type application/ld+json in the head section of your HTML page. You can have multiple schema blocks on a single page. Validate your markup using Google's Rich Results Test tool before deploying.